Our Profile

Entrepreneurship

We are entrepreneurs pouring our hearts and souls into our projects. We aren't afraid of taking risks: Solving problems and dealing with new situations is our daily business. If we love an idea, we will do everything to bring it to life!

Consulting

We want to turn great ideas into economic success. To achieve this we provide ourselves with a wide range of support and cooperation possibilities creating a kind of incubator with mentors and business angels.

Personality

We do not only know the 101 of business administration, but we also benefit from our team members' diverse personalities. Some of them might be maniacs, others have their own minds, but they all work passionately for our success!
Nothing to hide

Our partners

Our Portfolio

BRAND NEW STORE is the label where we offer different products with our wholesale partners. Here we are growing with the European online market.

BRAND NEW STORE

BRAND NEW STORE

Flagship store - actual share value 300,000 €

XI VENDOR is a B2B-Procurement and vendor management system that helps companies and dealers get together in a digital environment.

XI VENDOR

XI VENDOR

Seed - actual share value 600,000 €

Payday Pattern was a smart ticket system that helped advisory professionals to get their work paid immediately and reliably. Attorneys, tax consultants or freelancers – just to name a few – could ask their customers to pay directly for advice or for solving their problems. Using this system let you avoid lengthy discussions as it follows a simple rule: “If you want my service, it’s payday!” We had to bury it in an early stage. It was a stupid idea.

Payday Pattern

Payday Pattern

Buried †

August von Kotzebue was one of the most famous German writers of the early 19th century. He wrote more than 250 plays alongside numerous other texts. As a publisher and author of political and literary periodicals he devoted his work to fighting Napoleon Bonaparte during the German War of Liberation. In 1819, he was assassinated by an ideologically blinded student in the town of Mannheim. Get the book…

August von Kotzebue

August von Kotzebue

Non profit project

The cloud-based catalog software Master PIM is suited perfectly for the creation and management of electronic catalogs. Data is imported media neutrally and can be refined manually or via mass import. Several supplier catalogs can be easily combined to create a larger product range before being exported as new individual catalogs. Individual prices for clients can be maintained easily. Due to dynamic exports accessing database fields or using complex formulas further usage in a merchandise management system is child’s play. Native item imports to Mercateo, xt:commerce and Magento complete the profile. The software also offers intelligent printing features such as lists with EAN codes, product data sheets or brochures.
More info…

Master PIM

Master PIM

Series B - actual share value 1,300,000 €

The unique HENK story was inspired by the desire to succeed where others had compromised in the world of luxury travel goods. Dissatisfied with the briefcases and hand baggage he used during his frequent trips around the world, a Dutch businessman called Henk decided to create something better. Much better.
Henk and his team spent ten years on research and development to meet his objectives. His design brief called for an extremely strong, yet exceptionally light, case which would not only be functional and very comfortable, but also a real eye-catcher. Henk would not rest until he found the ultimate balance between these essential – yet often contradictory – demands.
Get the HENK…

HENK Luxury Goods

HENK Luxury Goods

Exit/Interim financing

XtraGlobe is a fully automatic B2B and B2C procurement system that offers more than 50,000 products for just-in-time delivery. To make this Management Buyout work, a mix of several business development tools was used. One of them was an early type of Master PIM.

XtraGlobe

XtraGlobe

Exit/MBO

kreuzschlitz is our cashcow. It is a fully automatic B2B-Procurement system that offers more than 20,000 products at five locations. In order to fulfil this challenging promise a diverse set of business development tools is neccessary, with the most important one being Master PIM.

kreuzschlitz

kreuzschlitz

Running profit center - actual share value 300,000 €

Our Professionals

Dr. Sven Lachhein

Dr. Sven Lachhein

Founder/CEO

Sven studied history at the Friedrich-Schiller-University of Jena and computational economics at the University of Duisburg-Essen. He worked as a teacher of scientific propaedeutics and marketing at the University of Art in Arnstadt. For twelve years he has been working as a software developer and has gained experiences in the health sector, college organization as well as in the field of technical wholesale and retail. Since 2010 Sven has been working as a serial entrepreneur in building software and trading companies.

Ulrike Lachhein

Ulrike Lachhein

Authorized Officer/COO

Since 2007 Ulrike has been engaged in many business processes concerning START|UP|TOWN projects and companies. Her main interests lie in the fields of business process management and design studies. 
Due to her experience, Ulrike was hired as chief operating officer and authorized to represent by proxy our new holding company.
Currently, her main task is to develop new business models and bring them to market both in Europe and North America.

Huxley

Huxley

Executive Assistant

Huxley is our youngest team member. He joined us as an executive assistant in November 2015. He excels in lazing around at the office, getting on the nerves of his co-workers and barking at visiting clients. Despite his vivid temper and passion for fooling around, we love this adorable rascal with a heart of gold.
Since we are based in Weimar, it comes as no surprise that our dog belongs to the Weimaraner dog breed. Hence Huxley is also a clever pointer who has a second job as a hunting dog.

Dr. Niels Lierow

Dr. Niels Lierow

Mergers & Acquisitions

Niels studied law in Freiburg, Geneva and Oxford. He is a former judge at the District Court of Hamburg and he also worked as head of the research and documentation service at the European Court in Luxembourg. He has many years of experience in international law as well as national and international commercial law. He speaks German, French and English fluently. Niels is also a keen business angel willing to take risks.

Markus Presch

Markus Presch

In-house Lawyer

Markus is a former “bankster”, who worked more than eight years at Commerzbank and Gerling Group. Afterwards, he brought his roguish existence to a higher level and studied law at the Friedrich-Schiller-University of Jena. Being our in-house lawyer his life circles 24/7 around our corporation. That is why we like this tough guy so much. Markus also works as an interim CEO for some of our companies.

Andreas Rossmar

Andreas Rossmar

Business Development

Andreas is a very successful businessman managing wholesale companies. He studied business administration in Nuremberg, St. Petersburg and Moscow. His job is to analyze and develop new business cases and make them profitable. He is a partner in some of our companies and supports them with his knowledge and infrastructure. Andreas is also engaged as a business angel in our ventures.

Some facts about us

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Current ventures
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Share price in EUR
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Fuck offs

Our skills

Our team members have a lot of experience in their professions. We take on every project with a great sense of ambition and a thirst for success. We bend over backwards and, if neccessary, suck up to others to reach our goals. But always remember: There is no such thing as a free lunch and everything comes at a price!
Experience:
Ambition:
Success:
Sucking up:
Coolness:

A message from our CEO

Never lose sight of your goals, bitch!
Dr. Sven Lachhein

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